Straighteners

Skip the salon. This game-changing brush-meets-curler makes at-home blowouts a breeze. Cut styling time in half with its lightning-fast, dual-heat design, ensuring even heat distribution and minimal damage. Negative ion technology seals cuticles and boosts shine for a silky, frizz-free finish (hi, science). Snag-free...

Skip the salon. This game-changing brush-meets-curler makes at-home blowouts a breeze. Cut styling time in half with its lightning-fast, dual-heat design, ensuring even heat distribution and minimal damage. Negative ion technology seals cuticles and boosts shine for a silky, frizz-free finish (hi, science). Snag-free...

Skip the salon. This game-changing brush-meets-curler makes at-home blowouts a breeze. Cut styling time in half with its lightning-fast, dual-heat design, ensuring even heat distribution and minimal damage. Negative ion technology seals cuticles and boosts shine for a silky, frizz-free finish (hi, science). Snag-free...

Skip the salon. This game-changing brush-meets-curler makes at-home blowouts a breeze. Cut styling time in half with its lightning-fast, dual-heat design, ensuring even heat distribution and minimal damage. Negative ion technology seals cuticles and boosts shine for a silky, frizz-free finish (hi, science). Snag-free...

Skip the salon. This game-changing brush-meets-curler makes at-home blowouts a breeze. Cut styling time in half with its lightning-fast, dual-heat design, ensuring even heat distribution and minimal damage. Negative ion technology seals cuticles and boosts shine for a silky, frizz-free finish (hi, science). Snag-free...

IUI Hair Iron is a premium flat iron collection - with nano titanium plates, MCH technology, and motion control. The nano titanium plates enable your hair straightening to achieve an ultra-smooth result, while the MCH makes the straightener ready in 30 seconds. The motion...

IUI Hair Iron is a premium flat iron collection - with nano titanium plates, MCH technology, and motion control. The nano titanium plates enable your hair straightening to achieve an ultra-smooth result, while the MCH makes the straightener ready in 30 seconds. The motion...

IUI Airstrait™ straightener Wet to dry straightening, with air. No hot plates. No heat damage.⁴ Reduces time spent drying and styling by an average of 25%.⁺ Powerful, directional airflow smooths and aligns hair.